Solution Overview
Visual ARS (Visible ARS)
Visual interactive voice response for enhanced customer experience
Visual ARS combines traditional IVR with a visual interface on smartphone screens, allowing customers to navigate menu options visually while on a call. By rendering the call menu graphically on the user's device in real time, Visual ARS dramatically reduces call handle time, eliminates menu confusion, and improves first-call resolution rates for contact centers.
Key Features
Visual Menu Navigation
Display IVR menus as interactive buttons on the caller's smartphone screen for intuitive tap-based navigation.
Real-time Screen Update
Menus and content update live in sync with the voice call, keeping the visual and audio experience perfectly aligned.
QR Code Access
Generate QR codes on IVR prompts so customers can instantly launch the visual interface without a separate app download.
Accessibility Support
Full screen-reader and high-contrast support ensures the service is accessible to users with visual or motor impairments.
Custom Branding
White-label the visual interface with your brand colors, logo, and imagery for a seamless customer experience.
Analytics
Detailed drop-off and navigation analytics reveal which menu paths cause friction and drive abandonment.
Key Benefits
Handle Time
Visual navigation reduces average call handle time by eliminating repeated menu listening.
First-Call Resolution
Customers reach the right department faster, improving first-call resolution rates.
Customer Satisfaction
Visual ARS deployments consistently achieve higher CSAT scores than voice-only IVR.
Menu Abandonment
Clear visual menus reduce IVR abandonment and call-back requests significantly.